Ever wonder why irresistible deals catch our eye? Studies show that our feelings play a crucial role in decision-making^[ref]. Deep discounts spark positive feelings that often override rational thinking. Add in the scarcity effect - limited-time offers - and urgency takes over, prompting us to act quickly and (sometimes) less thoughtfully.

Here are a few tactics fraudsters use:

📈 Investment Opportunities: Fraudsters lure victims with promises of sky-high returns, especially in trendy areas like crypto, framing them as "limited-time, once-in-a-lifetime" deals.

💸 Discount Coupons: Fraudsters create fake promo codes and coupons to lure you into clicking on malicious links.

🎁 "Free" Giveaways: Fraudsters offer free product or gifts but ask for shipping fees or personal data, leading to hidden charges or identity theft.

📱 Social Media Scams: Eye-catching ads and pop-ups offering unbeatable deals often disguise phishing schemes that collect your personal data.

🎰 Fake Awards or Lottery Wins: Messages claim you've won big - but require upfront fees or personal info to "release" the prize.

🛒 Counterfeit Online Stores: Cybercriminals set up fake websites mimicking trusted brands, tricking bargain-hunters into unsafe transactions.

🕵️‍♀️ Offers via Phishing Emails: Limited-time discount announcements in emails prompt rushed actions, bypassing our usual caution.

To keep yourself safe:

⏩ Shop only through trusted channels.

⏩ Always verify the authenticity of discount offers.

⏩ Pause before you click - taking a moment can keep you safe - it might be a trap.

🚨 Stay vigilant and remember – if it looks too good to be true, it usually is.